Can Hype Kill a Good Film?
February 24, 2015
(The shortened opening)
NC: Hello, I'm the Nostalgia Critic. I remember it so you don't have to. Are you sick of Frozen yet?
(A clip from Frozen is shown)
NC (vo): Well, there's a lot of people, mostly kids, who clearly aren't.
(Cut to a montage of images of Frozen merchandise)
NC (vo): Around every corner you see another product of merchandise, another screen showing it, another playing of the soundtrack, it's all over the place. If you play "Let it Go" in a room full of kids, chances are every single one of them would start singing along.
NC: Not surprisingly, this is driving many of us INSANE! In fact...
(Cut to footage of the NC's "Let It Go" music video)
NC (vo): ...I even did a musical version, talking about how it's all over the place. That's almost a year old now, and it's still hasn't gone away!
NC: This has resulted in what usually follow something that's insanely popular: the backlash.
(More footage of Frozen is shown)
NC (vo): Suddenly, a lot of people are coming out saying the film is overpraised, too hyped up, and not even very good. The film has gone from one of the most beloved hits of the past decade to one of the most annoying by several viewers.
NC: While clearly so overexposed, we want to bash our brains in with a decapitated ice sculpture of...
(Cut to an image of an ice sculpture of a character from the movie...)
NC (vo): ...Olaf...
NC: ...is the film itself really deserving of such hate?
NC (vo): It still seems like a good movie. Not perfect, but few if any films are. So why all the hatred towards the film as opposed to the overexposure of it? I mean, everybody left and right used to praise this, and now, it seems to be working towards the other direction. And this isn't like...
(Cut to a shot of the poster for Romeo + Juliet)
NC (vo): ...Shakespeare...
(Cut to a montage of posters for various Batman movies, including The Batman: The Doom of the Rising Sun, Batman: The Movie (1966), Batman (1989) and The Dark Knight)
NC (vo): ...or comic book movies where they're so popular, we get to see different takes and interpretations.
(Cut back to Frozen)
NC (vo): We're talking about watching the exact same thing, line for line, over and over, with no change whatsoever. On the one hand, you can always pick up elements about a movie you never noticed the more times you watch it.
(Cut to the opening of a What You Never Knew video)
NC (vo): Hell, I do a whole series about that now.
(Cut back once again to Frozen)
NC (vo): But when something is everywhere you turn, and I mean everywhere, you start to tell yourself enough is enough.
(Cut to the poster for Guardians of the Galaxy)
NC (vo): I love Guardians of the Galaxy...
(Cut to a montage of GOTG merchandise)
NC (vo): ...but if I was forced to see it front and center in every store, every single place I turned, chances are most of us would have the same tired reaction.
(Cut again to the GOTG poster)
NC (vo): That doesn't mean it would be any less a good film, we would just be sick of it being shoved in our faces all the time.